VAM Partnership Initiative Launched

Toronto…..September 1, 2009 The Canada Post – VAM partnership initiative is now a reality. Officially launched August 24th, the Canada Post site is ready for VAM partner registration. The objective of this groundbreaking, collaborative program – officially named the “Canada Post Registered Partner Program” - is volume build: a win-win for the mailing community and Canada Post.

The program offers value add mailers access to Canada Post’s direct mail sales tools, training, and expertise, as well as the potential for referrals to Canada Post customers through the online directory of direct mail partners.

Patrick Bartlett, General Manager, MSP Sales Channel Management, led the Canada Post team, including Eleanor Rafter, Director Partner Relationship Management; and the NAMMU VAM Council, chaired by Laura Artibello, President, Mailennium, led the industry collaboration and work through to practical implementation. All are delighted the initiative is now taking hold, and are urging all VAM’s to register.

“There’s simply no down side for VAM’s, and the potential for business is significant,” noted Laura Artibello. She commended Bartlett and his team on behalf of the NAMMU VAM Council for their belief in the idea, as well as their creativity, expertise and delivery.

According to Laura Artibello: “This program has tremendous benefits and comes at a time when we all recognize the face of business has changed; and we either change with it or fade out. Together, we bring great value to the mailing industry and businesses which use our services.”

VAM registration is underway now through the Canada Post site.

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Nammu Media Group
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